This is where you, the savvy marketer or business owner, come in: the editor's friend and knight in shining armour. Different to Penguin in that it was essentially an algorithm rewrite, Hummingbird was Googles way of telling the search world that, they are now focusing their efforts on better understanding their users and their users searches, by moving further away from the presence of keywords in results, towards concepts, with this semantics focused update. Regardless of the type of SEO needed, many companies struggle with whether or not to hire an in-house SEO or go with an outsourced SEO agency or consultant. One of the blogs I recently sold had very little link building done to it. A little more than 11% of search results have a featured snippet. During the presentation phase, company marketers meet with marketing agency Hull media buyers, account executives, and other people who will work on the account. You can write content that sings and dances, but one mistake and the grammar cops are all over you. Errors kill your credibility. Just because I publish a article today doesn't mean it's worse than a article that was published five years ago and now has many links to it. It could mean hiring a local SEO Manchester to take care of everything for you, but going too cheap means risking your site's integrity, and more authoritative options can cost thousands of dollars a month. Once established as a major national thought leader, you should have no trouble developing even more opportunities to place links. So it makes sense to implore help from some of your cool bot friends.One of the biggest SEO issues I see many companies wrestle with is conflating movement with momentum. Page speed and moreover site speed as a whole is one of the most important factors of on-page SEO that we focus on as the London SEO Agency today. Like with content, Google favors sites who have updated their backlinks recently. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. There are ways you can accomplish both revenue and Search Authority growth.